Maximilian Müller

Maximilian Müller is a Creative Director at BBDO Germany who firmly believes his parents accidentally forgot to swap out the placeholder name on his birth certificate - which is why he likes to be called just Max (his full name simply takes too much time to say). With over a decade of copywriting experience, Max holds a degree in Marketing Communications from the design akademie berlin.

Before joining BBDO, he learned his craft at several creative agencies, including DDB Berlin, dieckertschmidt, and Heimat Berlin. Throughout his career, he has shaped campaigns for global and local brands, including Volkswagen, CUPRA, Telekom, adidas, Handwerk, Volksbanken Raiffeisenbanken, ERGO, Reporters without borders and Warsteiner.

Eventhough he’s copywriter his approach to advertising goes beyond the copy. As a holistic thinker he thrives being involved in every phase of a project. From uncovering the initial strategic insight to executing the final asset. Always with the same goal: digging deep into human truth to transform raw insights into unexpected, culturally resonant creative highlights.