JURY LINE-UP
The annual Berlin Commercial Awards bring together distinguished voices from the worlds of film, advertising, and lifestyle. This year’s esteemed jury highlights culturally resonant storytelling at its finest—across music videos, commercial work, and personal projects.

winners announcement september 11, 2025
Geoffrey Poulain

Art Director | Droga5

Droga5
Geoffrey is creative in advertising, with 8 years' experience in Paris working on a wide range of campaigns — from award-winning activations at international festivals to highly recognized films. Today, he continues this journey in London.
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Jeannette Bohné

managing director | serviceplan berlin

Jeannette Bohné
Trekkie. Screenwriter. Creative MD. Half-Spanish. Half-German. Here to find stories that provoke emotions, actions and change. Grey. DDB. BBDO. Amazon Prime Video. Serviceplan. Never not thinking about my next manicure.
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GLOBAL STUDIO

directors | stink films

global
Global Studio – the creative duo of Julien Malègue and Antoine Mayet is known for their bold, rebellious yet premium aesthetic. Global blends film, photography, and creative direction into a singular, striking visual language rooted in brutalism, ‘90s street culture, and surreal experimentation. Their work with top brands like Nike, Adidas, Lacoste, and Louis Vuitton showcases a unique blend of high-end storytelling and visual artistry. Highlights include the CG-heavy “Flyana Boss” campaign for JD Sports x Nike and the dynamic “Shot the Lights Out” film for Lacoste.
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Mah Ferraz

Co-Founder & Film Editor | Church Edit

Mah Ferraz
Mah is a multi-award-winning Brazilian Film Editor and Co-founder of Church Edit, a Global Post House. With over 70 awards, including Cannes Lions, D&AD, Webby Awards, Clio Awards, VMAs. She made history as the first Film Editor to become a Young Gun in 2019 and ADC's "Freelancer of The Year" in 2020. A Forbes “30 Under 30” Nominee in 2022, her films have been featured in The New York Times, Vogue, Nowness, Paper Magazine, and Elle Magazine. She has worked with brands like Meta, Apple, Nike, and Google, and collaborated with artists such as Doja Cat, Rosalía, Megan Thee Stallion, and Lady Gaga.
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Johanna Collard

Head of Communication | Api Corp

Api Corp
Johanna Collard has been working for 3 years as Head of Communication at Api Corp. A talent agency based in Paris that represents film technicians : Cinematographers and Production designers, in Europe and around the world. What motivates her on a daily basis is raising awareness of these professions and highlighting the work of talented people.
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Michael Kittlel

Managing Director | Agentur XY

XY
Michael Kittel is Co-Founder and Managing Director of XY, a creative agency and production house hybrid in Berlin, Germany, specialized in concepting and producing highest quality advertising campaigns. XY‘s clients include Netflix, flaschenpost, Peek & Cloppenburg, Scalable and Stepstone.
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Cinzia Caccia

Executive Creative Director | Dentsu Creative Milan

Dentsu
I'm a Creative Director with 15+ years in advertising. I started my career at Y&R, then moved to Leo Burnett where I led creative for brands like McDonald's and Samsung. After successful stints at VMLY&R, I joined LePub, where I worked for Barilla, Lavazza and Garnier. Since 2024, I've been Executive Creative Director at Dentsu Creative Milan. picking up awards at ADCI, Eurobest, Dubai Lynx, Cannes Lions, and D&AD – but most proud of creating campaigns that actually represent what I believe in.
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John Gibson

Creative Director | Grey London

Grey
John is originally from Sweden where he studied and started his advertising career. The last 18 years he spend in London, at both small independent and big network agencies. He currently works as a Creative Director at Grey London. He has picked up awards in both international and local shows like Cannes Lions, One show, British arrows, Creative circle, Big awards among others. He also had a campaign signed off by the late Queen Elisabeth herself.
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Dionne Archibald

Head of Creative Production | Coffee & TV

Coffe&TV
Dionne Archibald is a prominent Executive Producer with extensive experience across VFX, CGI, colour grading and motion design production. Since joining Coffee & TV in 2019, Dionne has been an instrumental force behind the studio’s new business strategy and client services. Her wealth of experience enables Dionne to support her team to produce phenomenal creative and the best results for clients. She has been responsible for producing high-profile commercials for the British Army, LEGO, Confused.com, AO, First Direct and Channel 4’s award-winning British Bake Off campaign. Dionne is a dedicated advocate of supporting the next generation of talent into the visual effects industry, hosting talks for youth organisations and institutions, regularly mentoring and she is a supporting member of Access VFX.
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Diana C. Milesi

Executive Producer | CANADA

canada
Diana Milesi is an Executive Producer based in Barcelona with extensive experience in audiovisual production and a long-standing trajectory at CANADA, where she has been part of the team since 2013. With a background in international service production, she brings a broad and cross-border vision to projects across film, photography, and advertising. In 2020, she launched and currently leads CANADA’s Photography department, overseeing both its strategic and creative development. With a background in Audiovisual Communication and screenwriting training in New York, she brings a strong narrative sensibility and understanding across diverse audiences.
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Cindy Kohener

Executive Producer | Joy Films

cindy
Born in Istanbul with Spanish-Portuguese roots, Cindy Kohener is the Executive Producer at Joy Films—formerly Joy@RSA. She is based between Dubai and Istanbul, where East meets West and every frame is shaped with vision. In love with storytelling and the people who make it happen, she has spent over 20 years working across Europe, Africa, and MENA, blending production and post-production with bold, game-changing ideas. She has collaborated with global agencies, brands, and clients known worldwide. Cindy lives for those rare “aha” moments when creativity becomes reality.
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Olivier Dubocage

Managing Director & Executive Producer | WANDA

wanda
Olivier Dubocage is Managing Director and Executive Producer at Wanda productions. He supports exceptional talents as a creative partner and involved producer with the aim of building future trends with the motto "Talents First". Renowned for producing projects at the highest level on the French market, many of which are internationally recognized by prestigious awards such as Cannes Lions, D&AD, Clio, LIA, CICLOPE, UKMVA, AICP, CDA, Shots awards, sharks...
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Robert Jung

Executive Creative Director | Grabarz & Partner

Grabarz
Born in Berlin, 30 years of advertising, 10 agencies, 5 countries, 20 years of automotive advertising, brands: Porsche Global, BMW Global, BMW Alpina, Mercedes Benz, Mercedes AMG, Jaguar, smart, Jeep, Alfa Romeo and others.
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Camila Martinez

Senior Executive Producer | Anonymous Content Brazil

Camila
Camila Martinez is an Executive Producer with over 10 years of experience in advertising production. She began her career at advertising agencies (AGE and mcgarrybowen) and worked her way up to becoming an Executive Producer at Stink Films, Kaus Films, and finally as a Senior Executive Producer at Anonymous Content Brazil. Throughout her career, she has contributed to campaigns such as Endless Stories for Getty Images, Beautiful Dreamer for Pfizer, Believe for Betano and videoclips such as Sonho - Nego Bala, Bluesman - Baco Exu do Blues that lead her to receive global awards at The Cannes Lions, Clio Awards, El Ojo, Berlin Music Video Awards, D&AD, Ciclope Latino and MVF.
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Luke Atcheson

Creative Director | Zalando

Luke
Founding member of Zalando’s in-house creative agency, where we create 50+ campaigns a year for brand partners like adidas, Calvin Klein and Nike. I love the sport of advertising and never get tired of playing a game of “craziest idea wins”.
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Marie-Louise Sadakane

CEO & Founder | FAKE Agency

fake
Marie-Louise Sadakane is an entrepreneurial leader specializing in digital transformation, brand and product design. With leadership roles at Spotify, B-Reel, and IBM, she has shaped global brand strategies and innovative marketing and product solutions. As the founder of FAKE AGENCY and co-founder of OPN.ART, she drives creative innovation across different industries —from startups to big companies—while fostering a vibrant community of art lovers as a passion project.
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Sophia Kawyani

Director's Assistant | Spindle Films

spindle
Sophia has spent the past eight years working closely with directors, carving out a reputation as someone who instinctively gets creative vision and knows exactly how to bring it to life. She began her career at Riff Raff Films, where she helped develop ideas and design treatments for some of the best in the commercial game—working with acclaimed directors like Megaforce and François Rousselet. After five years at Riff Raff, Sophia went freelance, lending her skills to a range of production companies and quickly becoming the go-to for directors needing someone who could translate their ideas visually and intuitively. Her strength lies in understanding not just what a director wants, but how they see it—and shaping that into something striking and communicative. Now at Spindle, Sophia officially assists directors and supports sales, bringing with her a fresh, youthful perspective on culture and creativity. She’s got her finger firmly on the pulse—constantly watching films, tracking trends, and armed with a brain full of references, trivia, and the kind of creative thinking that keeps projects ahead of the curve.
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Hugo Diaz

Executive Producer & Partner | HENRY

Hugo
EP/Partner @ HENRY
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Khatia Nodia

Creative Director | akt.

Hugo
from Tbilisi to Berlin, Khatia is the creative director of akt. kiosk, a culture-driven communications agency focused on the next generation, working between Stockholm & Berlin.Y
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Pedro Lourenço

Creative Director | INNOCEAN

Innocean
Pedro is a Creative Director and writer based in Berlin. Growing up in the ‘90s, when MTV was a real music channel, Pedro blames his career choice and love for beautifully crafted ideas on the music videos directed by Chris Cunningham, Jonathan Glazer, and Michel Gondry. And on the Levi’s commercials that interrupted them. He’s had the privilege of working with some of the brightest minds in the industry, at agencies like Innocean Berlin, DDB Berlin, Sid Lee Amsterdam, and AKQA, on campaigns for Adidas, Nike, VW, Hyundai, Kia, Coca-Cola, and Vodafone. Pedro’s work has been recognized by major award shows like Cannes Lions, D&AD, One Show, and Clios, earning accolades for its impact and creativity.
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Bayleigh Way

Creative | Droga5 London

way
Bayleigh is an internationally awarded creative from Aotearoa New Zealand. Prior to joining Droga5 London, she's spent time cooking up ideas at FCB New Zealand, an indie start-up; The Yarn Agency, and most recently Saatchi & Saatchi London for the past two years. She's made weird & wonderful work to sell in Footlongs, gambling bets, hellish pizza, the UK’s most posh supermarket and tourism to her favourite country… NZ, of course.
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Matthew Rowean

Chief Creative Officer & Partner | MATTE Projects

matte
Matt Rowean is a Partner and Chief Creative Officer at MATTE Projects. Bringing over 20 years of experience, he oversees all creative services within the company and develops visually appealing content and marketing campaigns for leading brands in the fashion, tech, music, and lifestyle space. Under Matt’s leadership, MATTE has worked with high-profile clients including LVMH, Chanel, Hermes, PUMA, The Macallan, Roc Nation, Netflix and Google.
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Mariana Bernlochner

Head of Talent & Culture | STERNTAG

sterntag
Mariana Bernlochner is Head of Talent & Culture at Sterntag, a creative production company based in Germany. Born in Portugal and raised in a multicultural environment, she brings a global, people-focused perspective to her role. With a background in Communication Studies and Audiovisual Media, she began her career in production before moving into the creative department. Mariana is dedicated to fostering inclusive collaboration and supporting both emerging and established talent. She has worked for brands like BMW, Zalando, Dior, and many others. Mariana joins the jury with a strong belief in the power of storytelling and empathy to reflect and shape culture.
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Justin Fly

Group Creative Director | ANOMALY

anomaly
A creative director in Berlin, who relocated from NYC, with a background in art direction and design from somewhere else.
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Asli Sahin

Creative Director | Ogilvy

Ogilvy
Asli Sahin, born in Istanbul and raised in Frankfurt, is an award-winning Creative Director at Ogilvy Berlin. Her career began at Ogilvy Frankfurt, where she won her first Cannes Lion as an intern. Starting as an art director, she quickly transitioned to copywriting—and, to her surprise, she liked it a lot. Before joining Ogilvy Berlin, Asli worked as Creative Director at Heimat/TBWA and has earned numerous awards at prestigious international festivals, including Cannes Lions, The One Show, D&AD, Clios, LIA, ADC, among others.
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Jonathan Deeb

Chief Creative Officer | BBDO

bbdo
Jonathan Deeb is an award-winning creative with over 20 years of experience shaping campaigns for some of the world’s most iconic brands—including Porsche, Coca-Cola, Barclays, Lidl, Siemens, Bugatti, and E.ON. His work spans film, digital, and integrated brand storytelling—most notably Coca-Cola campaigns seen in over 120 countries and a tourism film awarded ‘Best Foreign & Longform Film’ at One Screen and Ciclope. His work has earned metals in every colour across Cannes Lions, The One Show, D&AD, Clio, LIA, Ciclope, and more. He is also the co-founder of ‘Find New Words,’ a platform promoting inclusive language and cultural respect in creative industries.
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Tara Sheree

Executive Producer | freenjoy

bbdo
Known for creative intuition, Tara is an Executive Producer at Freenjoy, a global award-winning creative production company. Originally from East London and shaped by time spent in Cape Town, New York, and Los Angeles, Tara brings an international and culturally resonant lens to her work. With a foundation in editorial, she has since played a key role in shaping music videos and commercials for global brands including Nike, Apple, Honda, Adidas, and New Balance. Her work is grounded in crafting thoughtful collaborations driven by unique artist perspectives.
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Donata Stosyk Kornatowicz

Music Supervisor / Head of Operations | Tracks & Fields

tracks
Donata is in music and sound business for over 15 years and has quite a few awards on her cv. Growing up, she played the piano and was a punk rock singer. Since 2022, she has been part of Tracks & Fields as the head of operations and music supervisor Poland, working with major brands like Pepsi, IKEA, McDonald’s, just to name a few..
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Gen Sadakane

Creative Director | Fake Agency

fake
Gen Sadakane is a creative director and cultural strategist known for blending art, design, and technology into distinctive brand identities and experiences. As co-founder of FAKE AGENCY GmbH, he brings a sharp eye for aesthetics and deep insight into digital culture. With a background in photography and visual storytelling, Gen’s work has earned international acclaim — including Cannes Lions and multiple other global recognitions — reflecting his impact across the creative and cultural landscape.
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Rachel Tauwnaar

Music Director | Ambassadors Berlin

ambassadors
Rachel Tauwnaar is an award-winning music supervisor. From creative direction to original composition, she brings a versatile skillset to every project. She has collaborated with directors such as Felix Brady, Judith Veenendaal, Paul Geusebroek, Nina Aaldering and Mario Clement. In 2022, she co-composed the music for G-Star RAW – The Rhythm of Denim, which became the most awarded commercial of that year in the music category for original composition. Alongside her role as Music Director at Ambassadors Berlin, she writes and releases music under her self-titled artist project.
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Antonella Perillo

Managing Director & Founding Partner | Nouri Films

anton
Has been working as an entrepreneur in the entertainment industry at 360 degrees for several years. She has traveled the world far and wide managing actors/musicians/performers and artists. She worked with Simply Red and over the years she has held various roles in the film and advertising industry, as artist management - talent scout - rep agent- production consultant - producer,Talent Curator for Film Directors. Together with Michael Nouri Founded Nouri Films in 2018 , since then ,is actively working as Managing Director.
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James Drew

Founder & Executive Producer | Ethos Studio + Church Edit

Luke
James Drew is the founder of Ethos Studio - a talent-driven color house dedicated to elevating the art of color - and the recently launched Post House Church Edit. With a sharp eye for culturally resonant storytelling and a multidisciplinary approach that bridges creativity, technology, and craft, James is positioned at the forefront of visual culture. Under his leadership, Ethos and Church have collaborated with global brands such as Nike, Apple, Adidas, Meta, and Google, and earned recognition from leading industry institutions including D&AD, CICLOPE, the Cannes Lions, AICP, the Shark Awards, the Oscars, UKVMAs, SXSW, Eyecandy, and the Sundance Film Festival. Ever attuned to the evolving creative landscape, James continues to steer his teams toward work that is not only visually striking but culturally enduring.
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Aurélien Drosne

Executive Producer & Founder | VOIR PICTURES

ambassadors
Aurélien Drosne is a seasoned force in creative production, with over 20 years shaping the visual storytelling landscape in France and beyond. Before founding VOIR PICTURES, he held key roles across Paris’s top production companies, including a stint as line producer at the renowned Wanda. Driven by a passion for bold aesthetics and precision execution, he launched VOIR PICTURES nearly a decade ago. The boutique studio quickly gained a reputation for high-end commercials, branded content, and experimental formats that merge artistry with production excellence. Known for bridging creative vision with logistical rigor, Aurélien fosters a culture that empowers innovation while staying grounded in practical know-how. Under his leadership, VOIR PICTURES continues to deliver standout work for global brands and visionary artists alike — always with a commitment to craft, originality, and cinematic impact.
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Davide Boscacci

Chief Creative Officer | Accenture Song

accenture
Davide is currently working as Chief Creative Officer at Accenture Song for Italy, Central Europe and Greece, after more than four years as Global ECD at Publicis Milan, working on brands such as Coca Cola, Nescafé and GSK. Before that he was Group Executive Creative Director at Leo Burnett on the global FCA account for the brands Fiat, Chrysler, Jeep and Dodge, both in Turin and Detroit. His work has been awarded at major international festivals including Cannes, D&AD, Clio, NY Festival, The One Show, Andy’s, LIA, Golden Drumm and Eurobest. He has served as a juror in many festivals including two editions of the Cannes Lions, D&AD, Eurobest, Clio and ADCE. Former VP of the Italian Art Directors Club, he is currently board member of UNA (the Association of Italian communication agencies). He is the creator and co-founder of IF!, Italy’s most important festival of creativity.
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Alexander Stigler

Senior Producer | Bonaparte Films

bonaparte
Senior Producer currently working for Bonaparte Films. 15+ years of experience in the film advertising sector, working on more than 250+ commercials & 10+ feature and short films. Offering also a broad experience in the advertising and marketing sector, since I worked many years in brand management and in consulting.
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Lluis Rotger

Creative Director & Head of Design | VCCP

vccp
Originally from Menorca, Lluis began his career during his university years as a co-founder of an advertising agency Jirada. Later he moved to the UK and then he settled down in the Czech Republic. He worked for Havas, Geometry, and DDB. Today, he's the Creative Director and Head of Design at VCCP Prague. He works at the intersection of being a people-driven leader and crafting beautiful work. Lluis has had the pleasure of having his work recognized many times in festivals such as Cannes Lions, The One Show, Clio, LIA, EuroBest, ADC, and Golden Drum to name a few. Additionally, he was also a part of jury panels in festivals such as New York Festivals, Lisbon International, and Young Cannes Lions among others.
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Inseeyah Stieldorf

Executive Creative Director | Scholz&Friends

scholz&friends
Inseeyah Stieldorf is a seasoned creative professional based in Hamburg, Germany, specialising in campaigns and integrated communications. With a background that includes a BA in English and an MFA in Advertising, she has crafted campaigns for well-known global brands such as Apple, Adobe and Sony. Currently she is the creative lead on the Audi account at Scholz & Friends.
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Moritz Mebesius

Head of Video | Condé Nast Germany

conde
Moritz Mebesius is Head of Video at Condé Nast Germany, leading the video strategies for VOGUE, GQ, AD, Condé Nast Traveller, and Glamour. With a background in global production management and a career spanning Vice Media and his own production company, he brings deep expertise in storytelling, creative operations, and commercial content.
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Charlyn Derrick

Managing Partner & Executive Producer | Modern Post

modern
I’m a Managing Partner and Executive Producer at Modern Post, where we’ve built a home for creative excellence and innovation across post production. From iconic campaigns to cultivating vibrant teams, I’m passionate about shaping a future where creativity and community lead the way.
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Anke Roell

Executive Creative Director & Head of Creative Product | HeimatTBWA\ Berlin

heimat
Anke loves being creative and hates big meetings. That’s why she refused to become Creative Director for ages and won in the meantime 200+ awards with her own words and ideas. She believes in brave, smart communication that makes people talk and change. Anke graduated from Germany’s copywriter school #1 as the youngest best student ever, straight from Waldorf School. She worked at Jung von Matt, DDB, Ogilvy and Scholz & Friends for IKEA, Volkswagen, Coca-Cola, national brands like FAZ newspaper, Free Democrats and against racism with the NGO Gesicht Zeigen. Anke is a member of ADC Germany, ADC Europe and The One Club x One Show and served juries like Cannes, ADC Global, One Show’s Short Film Festival and ADC Germany the past 2 years. After becoming the first ever Head of Copy at HeimatTBWA\, she's typing right now as Executive Creative Director there. But before going to work in Berlin, Anke goes running for 1h every single morning since 2006 – in the same year she won her first Lion for Nike with age 27, don’t call it a coincidence.
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Tobias Paul

Managing Partner & Executive Producer | Simon & Paul

tobias
Tobias Paul is co-founder, managing partner, and executive producer of Simon & Paul, a leading commercial film production company based in Hamburg. Since founding the company, his partner and him focused on combining high-end craft, powerful storytelling, and commercial excellence, helping to create award-winning work that resonates with audiences worldwide. Driven by a passion for creativity and innovation, Tobias continues to push the boundaries of commercial filmmaking.
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Eliana Carranza-Pitcher

Managing Director & EP | Ethos Studio

eliana
Eliana Carranza-Pitcher is a seasoned Executive Producer in VFX and post-production, known for her sharp creative sensibility and instinct for aesthetics. She’s produced award-winning work with top directors, brands, and agencies worldwide, with a career spanning renowned studios like The Mill in London and New York and BaconX in Copenhagen. Now at the helm of Ethos Studios as Managing Director and EP, she’s building something different - a fresh, fearless color studio driven by craft, collaboration, and a real love for the work. Eliana's portfolio speaks for itself; she's guided teams on award-winning projects, collaborating with visionary directors such as Ian Pons Jewell, Kathryn Bigelow, Andreas Nilsson, Wally Pfister, and Martin de Thurah and partnering with top-tier agencies like BBDO, Wieden+Kennedy, and 72andSunny to produce bold and memorable visuals. With a reputation for creative excellence, Eliana’s not just good at what she does—she makes magic happen and has fun doing it.
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Jack Howard

Executive Producer | OkayStudio

okay
Jack Howard is Executive Producer at OkayStudio and has over a decade of experience in advertising and film, working in London, New York, and Berlin. Operating at the intersection of strategy, creativity and production, he has produced award-winning commercials, branded entertainment, and social-first content, both agency and production company side. Jack has held senior roles at The Mill, ACNE/Deloitte, Condé Nast and BBH, producing films for leading global brands including CHANEL, Dr. Martens, Spotify, Netflix, TikTok, Uber, Burberry, Jack Daniel’s, Stella Artois, Sipsmith, Russell & Bromley, and the Tokyo and Beijing Olympic Games.
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Ilana Goldstoff

Sr. Sync & Licensing Manager | Deutsche Grammophon

ilana
After establishing herself as a Music Supervisor with award-winning syncs for brands such as Opel, Heineken and Diesel, Ilana Goldstoff relocated from Amsterdam to Berlin to run the international sync department at the iconic classical music recordlabel Deutsche Grammophon. She represents world-class composers including Moby, Max Richter, and Agnes Obel for syncs in advertising, movies, documentaries, trailers, series, and games. Ilana is renowned for her ability to create a synergy between music and film, making surprising and unconventional musical choices that elevate the production to achieve a superior result. She has served as a juror for LIA, Ciclope, The One Show, Music+Sound Awards and others.
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Gabriel Waldvogel

Managing Director & Executive Producer | LE BERG

leberg
Gabriel Waldvogel is the Managing Director and Executive Producer at LE BERG, a production company known for bold, visually-driven campaigns. Raised in Switzerland, Gabriel began his career on film sets, where he quickly fell in love with film production — a passion that led him to Germany to study at the renowned Filmakademie BW. After graduating, he joined LE BERG in Berlin and helped lead its transformation from a small, ambitious team into a thriving company producing large-scale campaigns for clients like Mercedes-Benz, Google, and ALDI. In 2025, LE BERG expanded with the launch of a Swiss branch — a return to Gabriel’s roots and a new chapter in the company’s growing story.
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Martin Gillen

Creative Director | Scholz & Friends

scholz
Martin Gillen is half Irish, half German. Unfortunately, he has a famous actor cousin from Dublin. So, he knew that the universe wouldn't allow two famous Gillens at the same time and buried his dream to become a rockstar. That's why he focussed on his second passion: storytelling. Fast forward to now, Martin is an accomplished Creative Director at Scholz & Friends with a particular passion for exceptional and authentic storytelling and how music can elevate it. He worked for many big brands like Telekom, o2 or Volkswagen. And his work has been recognized at international and national awards shows like Cannes Lions, LIA, New York Festivals, One Show, ADC Global & Germany or the ANDYs. Seems like the universe was still quite generous with him.
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Ramona Todoca

Creative Director | Wieden+Kennedy Amsterdam

ramona
Ramona Todoca is a Creative Director at Wieden+Kennedy Amsterdam. Born in a small mining town in Transylvania, she left Romania to study graphic design at SCAD in Savannah and Hong Kong. She spent her 20s in New York City, cutting her teeth at Ogilvy, HUGE and Droga5, and is now biking through her 30s in Amsterdam shaping global at W+K Amsterdam. Zigzagging between continents and disciplines, Ramona has made global work for tech and design brands like Apple, Google, IBM, Nike, Hulu, Meta, Samsung, Ubisoft and Miele, making them all 0.1% more likeable, desirable and entertaining. Outside of work, Ramona co-founded UNFINISHED, a multidisciplinary festival in Bucharest, designed the printed matter for a Venice Biennale pavilion and travels exclusively for art shows and mountain hikes.
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Seb Bruen

Creative Director Sound & Music | No.8 London

seb
Seb Bruen is a Creative Director of Sound & Music at No.8 London. Working on a myriad of projects from advertising to shorts, features, docs, installations and VR projects. Working with renowned collaborators like Ian Pons Jewel, Terence Neale, Hector Dockrill, Meji, Abteen, Zhang + Knight, with brands like Nike, Adidas, Coca-Cola, Facebook, Porsche and Jaguar. Over the years Seb has also contributed to documentaries, feature films, and short films, with his work being recognized at prestigious festivals like Sundance, Cannes, SXSW, and Berlin International.
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Till Eckel

Founder | Twenty Rising

twenty
Hello, check out twentyrising.com and you can see what my (our) life was about (in the last 2 years at least).
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Dagmar Garber

Managing Director & Executive Producer | RENEGAT Berlin

dagmar
Dagmar began her career in broadcast television in southern Germany, gaining hands-on experience as a journalist, editor, speaker, and producer. She refined her craft at Ludwigsburg’s renowned Film Academy, completing the “International Producing” program, and further honed her global perspective through master classes at La Fémis in Paris and UCLA in Los Angeles. Her creative portfolio spans award-winning commercials, branded content, documentaries, and short films, earning recognition at international festivals. After eight years at BIGFISH Filmproduktion—culminating in her role as Managing Director—Dagmar joined Akkurat Studios in 2020 as partner. Since 2024 she is a founding member of RENEGAT Berlin, a collective known for pushing boundaries in visual storytelling. Dagmar’s sharp eye for narrative, strategic insight, and deep industry experience make her a respected voice in creative advertising and an influential presence on this year’s jury.
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Martin Richter

MD & Executive Producer | SOUP Film

soup
Martin Richter entered the film industry in 2013 as a production assistant at Soup Film and quickly immersed himself in all aspects of production. After gaining hands-on experience in nearly every role on set — and directing more than 50 commercials along the way — he developed a deep understanding of the process behind great storytelling and the dynamics of strong, creative teams. Today, as Managing Director and Executive Producer at Soup Film, Martin focuses on shaping the future of commercial film production: more collaborative, more agile, and more sustainable. He is committed to developing formats and workflows that reduce environmental impact while keeping creative standards high. With a passion for innovation and a clear eye on what's next, he works closely with clients, directors, and crews to push boundaries — and to produce work that matters.
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Franziska Gregor

Managing Director | Serviceplan Culture

serviceplan
Franziska Gregor is the Managing Director at Serviceplan Culture in Berlin. With over 17 years of international experience in the creative industry, she has honed her expertise at leading agencies such as TBWA, DDB, and Grey. A recognized figure in the German advertising scene, she regularly shares her insights on cultural marketing, media, and technology at events across Europe and is frequently quoted in the press for her perspectives on these topics. Previously, Franziska served as the Creative Partnerships Lead for DACH/NL at TikTok Germany, where she established impactful collaborations between the platform, creative agencies, content producers, creators, and brands. As a co-founder of Serviceplan Culture, she now brings a fresh perspective and is developing a unique DE/CODING Culture approach that uses data to measure cultural impact, with a focus on making marketing both inspiring and authentically human.
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Lewis Crossfield

Senior Colorist | Coffee & TV

Coffe&TV
Lewis Crossfield is a multi award-winning colourist, working with some of the most well-known directors in the industry, including Megaforce, Seb Edwards, Georgia Hudson, and Ian Pons Jewell.Lewis draws on over 10 years of experience from working at some of the best post houses in the country, if not the world. His collaborative attitude and technical ability allows him to always bring the best out of any directors vision. He has worked with countless iconic brands such as Nike, Mercedes, Playstation, and Lacoste and has earned accolades, including the Gold at the Kinsale Shark Awards and Gold at the Creative Circle Awards, earning him a well-deserved place among the industry elite.
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Merlin Meiß

Senior Creative Copywriter | Jung von Matt Spree

merlin
Merlin is a Senior Creative Copywriter at Jung von Matt SPREE who still gets asked if his parents are fantasy geeks. They aren’t, but he is. Over the last few years, he has been working on numerous clients at different agencies in Berlin, ranging from federal ministries and barbecue brands to DIY stores and big tech companies. Finding relevant insights and fun ideas is at the core of his work. As well as electronic music and imposter syndrome.
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Arne Totz

Executive Creative | 27km

arne
Arne Totz is a director and creative professional with over a decade of experience in the film and advertising industry. He has worked internationally with leading brands such as Facebook, Adidas, Audi, GoPro, Mercedes-Benz, and Red Bull, delivering compelling visual stories that resonate across audiences. His work has been recognized with accolades and shortlistings from prestigious awards including ADC, YDA, Ciclope, Berlin Commercial, and the 1.4 Awards, along with earning a Vimeo Staff Pick.
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Katja Trimpert

Managing Director | Goodhouse Films

katja
Katja Trimpert is a trained photographer and Managing Director at Goodhouse Films in Berlin, with a background in film and media production.
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David Incorvaia + Hugo Heimpel

Founder & Executive Creative Director + Partner, Creative Producer | LURE

lure
David Incorvaia David — Founder & Executive Creative Director David began in Hollywood before moving into creative direction, leading campaigns over 20 years for i-D Magazine, BBDO, Scholz & Friends, McCann Erickson, Plantage Berlin, and Saatchi & Saatchi. Formerly Executive Creative Director at VICE Media, his client list spans Adidas, ASICS, Hugo Boss, Ray-Ban, Coca-Cola, Ralph Lauren, BMW, VW, and Audi. W&V named him one of Germany’s Top 100 Marketers. Hugo Heimpel — Partner, Creative Producer Hugo started out making skate films before working at VICE Media Germany and on Hollywood sets with directors like George Clooney and Ken Scott. He has produced campaigns for Coca-Cola, BMW, Johnson & Johnson, Jack Daniel’s, Beck’s, ASICS, Audi, Telekom, and Listerine, combining agency insight with global production experience.
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Ivo Heffner

Director & Creative Director | saltwater

saltwater
Ivo Heffner is a Berlin-based director with a focus on films rooted in culture, blending real stories with abstract, conceptual worlds. For the past four years, he has worked at Saltwater as both Director and Creative Director, shaping the studio’s brand and creative vision. In addition to directing, Ivo develops and executes full-service campaigns for clients - combining storytelling, strategy, and visual execution into cohesive, emotionally resonant work.
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Andy Tran

Creative Director | McCann Germany

mccann
Creative Director with 24+ years of experience in advertising, media, and entertainment. Worked at top agencies like BBDO, TBWA, Jung von Matt, Viacom. Awarded at Cannes Lions, Clio, One Show, ADC, Effie, and many more – for work that merges bold ideas with real impact. Passionate about mentoring the next generation of creatives.
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Anne DePree

Executive Producer | furlined,

Hugo
Anne DePree is an Executive Producer, creative collaborator, and brand amplifier. Before moving into production, Anne was a sought-after strategic advisor to internationally-renowned thought leaders, including CNN Heroes, Obama Fellows, Echoing Green Fellows, and Nathan Cummings Foundation Fellows. As an organizational consultant, Anne has served as interim COO for growing social enterprises, facilitated and managed high-impact stakeholder relationships, designed and implemented metrics and evaluations criteria, and led organizational restructuring efforts.
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Michiel Marsman

Executive Creative Director | SIZZER

mccann
‘When You Know, You Know’ Born in Amsterdam’s notorious Red Light District and raised on a steady diet of his writer father’s bebop and free jazz collection, Michiel Marsman is a wildly creative, experienced and multifaceted composer and executive creative director focused on film, television and commercial soundtracks. As Executive Creative Director and partner in Sizzer, Michiel is aiming with Sizzer to become the most awarded music agency in the world. Originally a conservatory-trained guitarist, Michiel turned a sonic journey through numerous bands and styles into a decade-long run. composing music for film and advertising. In 2009 he became partner and creative director at music agency Sizzer. Working together with brands and agencies to create music and sound concepts for moving images, they are the go-to partner for the most creative and ground-breaking musical stories being told. Sizzer works with people that make them happy, that dare to embrace the unknown and thrive on a bit of chaos where creativity flourishes. Sometimes these people work for brands like Heineken, Diesel, or Audi or creative agencies like BBH, Publicis, DDB, Jung von Matt, Heimat and Wieden+Kennedy. Under Michiel’s guidance, Sizzer won numerous music craft awards at Cannes Lions, Eurobest, London International Awards, The One Show, Ciclope, ADC, ADCN, Epica and more. Michiel also composed music for several movies, including ‘Krazy House’ ‘Zee van Tijd’ and Dutch box office behemoth ‘Bon Bini Holland’.
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Nicklas Juntke-Krüger

Head of Creative Production | David+Martin

david+martin
nicklas juntke-krueger is a film professional with almost 20 years experience in the industry. having worked both on production and agency side, he has committed himself to enable and facilitate the creative collaboration between brands, agencies and production houses and talents. he is currently heading the creative production department for david+martin advertising agency and produces long-form fiction and documentary content as well.
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Nicole Salotti

Creative | C41

c41
As a Creative and Screenwriter at C41, Nicole collaborates closely with directors and photographers, helping turn bold ideas into crafted narratives. After her studies in Communication, Media, and Advertising, followed by a Master’s Degree in Copywriting, since 2021 she’s been developing concepts and scripts for international campaigns and unbranded projects.
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Sabine Kuckuck

Managing Director | Thjnk

thjnk
Into stories that are told with empathy, honesty and humour. Some say she laughs too loudly.
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AWARDS CATEGORIES
Berlin commercial Awards honour the best work in three separate category sections – boost your visibility and present your visions to our network of top deciders and creatives from the most exciting agencies and production Companies

music
videos

best music video | direction | idea | casting | cinematography | colour grading | editing | vfx/animation | costume styling | production design | cultural impact (free to enter) | new generation award

commercial
work

commercials and branded content short | commercials and branded content long | direction | idea | casting | cinematography | colour grading | editing | vfx/animation | costume styling | production design | use of sound & music | cultural impact (free to enter) | new generation award

personal
work

experimental | unscripted (documentary approach) | spec | direction | idea | casting | cinematography | colour grading | editing | vfx/animation | costume styling | production design | use of sound & music | cultural impact (free to enter) | new generation award

Each section includes main & craft categories

Not sure which categories are best to boost your visibility and outcome in the creative competition?

festival scheduled for september 2025

Awards
THE TROPHY
Paving the way for sustainable solutions berlin commercial award trophies are created by sustainable design studio gomi using flexible plastic waste (ldpe) that is normally not recyclable.

Each year all trophies together offset around 400kg of CO2 from entering the atmosphere - that's a lot of carbon dioxide saved. Melted and pressed in shape each trophy is unique in its look and feel, weighs around 1.4kg and partially coming from the ocean, floats on water - that's what we call poetic

THE AGE OF COLLABORATION

The Berlin Commercial Instagram channel serves as a way to continue celebrating creativity and culturally relevant content all year round: A safe space for filmmakers to keep creating and presenting work that provokes thought and discussion + The chance to be part of a pool of easily accessible talent, targeted to an audience of brands, production companies and agencies.

Letting the work speak for itself: Keeping it short and sweet, keeping in mind how we consume content online.

Trophy

Sustainable by Design
Berlin Commercial trophies are designed by sustainable studio gomi using unrecyclable LDPE plastic waste — each one melted, pressed, and uniquely crafted. Weighing 1.4 kg and partially made from ocean plastic, they float on water and offset 400 kg of CO₂ annually — sustainable, sculptural, and poetic.

Enter Work